The part that makes the noise is the ejaculation. As far as I know, it's supposed to sound like 'clink clink clink', but it sounds more like dumping coins into a bucket.
People don't like love, they like that flittery flirty feeling. They don't love love - love is sacrificial, love is ferocious, it's not emotive. Our culture doesn't love love, it loves the idea of love. It wants the emotion without paying anything for it.