Memory, it's a funny thing. People want to believe they are what they choose to remember. The good stuff. The moments. The places. The people we all hold on to. But sometimes... sometimes we are what we wish we could forget.
Madness string 95374
In choosing the color of a single toolbar on one of its sites, Google served up pages with 41 different shades of blue to see which one people were most likely to click on.