Never say anything to a penguin that the penguin has not already said to you.
Madness string 95357
It got a huge amount of people reading, that hadn't picked up a book in years. By my experience, the audience was generally middle aged women. I knew a lot of them who freely admitted that they hadn't read a book since leaving school.
It won't matter. The worms will still crawl in and out and in and out.