They never succeeded in selling their solution because nobody believed they had the problem in the first place. In fact, it was worse: people were actively convinced that they didn't have it, or if they did, it was easy to solve.
Madness string 92487
Remember always that names are conventions to express something, and this is true also for personal given names. Always in history names have been translated, because of usefulness, to keep them untranslated is only a recent practice. Surnames, if one studies their history, are even more clearly a convention, since they are an addition to the name to distinguish a person and a family from others, so they often are patronymics or names of a profession.