Madness string 84681

Random mermaid
I imagine people walk around mumbling 'Can anyone help me?'. Once someone hears that, they ignore the person, but shout 'Exclamation mark help'. Promptly the PA system shouts passive-aggressively 'Don't Ask to Ask, Just Ask!'

I carve my name into a fish and throw it on the ground. If it is wound-side up I am guilty.