The most dangerous word or phrase there is is the one without precise definition.
Madness string 83165
This is the truth, this is better than waiting in the cold dark. I who have dreamed through the birth of galaxies wish to learn of your tiny brilliant light.
They never succeeded in selling their solution because nobody believed they had the problem in the first place. In fact, it was worse: people were actively convinced that they didn't have it, or if they did, it was easy to solve.