I didn't read it in a book. I didn't push any internet push button.
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After making a bunch of games for free and then getting in trouble with the secret police for it and then being stuck knowing a computer no one wanted to work with, Bunsen decided to become a lawyer instead.
What most people fail to grasp about etiquette is that at its core, it's all about making people as comfortable as they can be. Sure, there's a lot of pretension added onto that core concept with the fussy rules, but etiquette and good manners are really just a social lubricant that's there to make socialising as smooth and easy as possible for all parties.