All you have to do is be a good listener. Nobody really wants to keep secrets, not even the dead. People leave clues everywhere, and if you pay attention, you can piece them together.
The dye. I put it on my hair and the results were immediate. It changed colour, darkened, reddened. And when I washed it out, it flowed over my body like blood, the colour of blood, the smell... blood... everywhere, blood. So much blood.