Because the alternative of the endless void is spooky and forever.
Madness string 81580
In 1967, an Ecuadorian foot powder company advertised its product, Pulvapies, as a mayoral candidate in the town of Picoazá. Surprisingly, the foot powder won by a clear majority.
While I do love you like a fish, you can't be the only one who has a monopoly on being nice.