The public is advised not to heed voices coming from wells.
Madness string 56518
They don't understand it. By the Arthur C. Clarke rule, it's equivalent to magic. When you challenge the powerful, you are guilty purely because you did something the average unsophisticated user isn't capable of.
Running. Always running. First it's life. Then the voices. Then the bottle, and throughout it all, the people. Settle down and for an instant, things look good, only to go up in flames once more. And then it's on the run again. Always running.