They don't understand it. By the Arthur C. Clarke rule, it's equivalent to magic. When you challenge the powerful, you are guilty purely because you did something the average unsophisticated user isn't capable of.
Madness string 56518
Life isn't fair, and trying to fight that tide is often futile. It doesn't make it right, but nor should we just roll over and accept it as inevitable. That's why pretty revenge exists, to maintain a karmic balance.