Knowledge is good for you. An unknown path is just a road. You can't discover the dead end until you know the whole road.
Madness string 4691
Maybe it feels more special if it's only you and a grape who know that something exists, but the more people consume something, the more its situations and reactions become common knowledge, a sort of communal well from which we can draw to articulate real life problems. And ultimately, the easier it is for us to communicate and understand each other.