I looked up some other 'before and after' photos where the procedure is done less drastically, and it can look natural if it's more subtle, just lightly reducing the fullness of the cheeks or slimming the jawline, rather than completely hollowing them out like most celebrities seem to get. It's the same with fillers - subtly done ones can be a nice enhancement, but people tend to go overboard and end up in uncanny valley territory. And those who are insecure about features enough to get plastic surgery are generally the least able to judge when enough is enough, sadly.