New Age crystals. That 70s mystical hippie thing about crystals having healing powers, and other stuff, but mostly rocks being a thing, heavily influenced by a wave of eastern Chakra stuff. They wanted to find out what was upsetting the bees.
Madness string 101093
Either it's a beautifully-crafted case of shitposting and trolling, with an IMPRESSIVE amount of research and time, or a handful of mfs totally off their rocker.