Pop Tarts are a sugar and calorie bomb to stick into your face hole at breakfast, or whenever you've given up on life. Frankly, their advertising doesn't really try to hide that fact anymore.
Madness string 98976
It's more than 'kids don't have perspective!' It's 'kids don't have a lot of opportunities in life to get things they like, so when they get something, it's extremely important to them'.