In the beginning, she found herself in a new and empty space. And all was white, and the corners were a bit flaky, and the carpet was a bit manky... but it was a good space.
Madness string 885
It got a huge amount of people reading, that hadn't picked up a book in years. By my experience, the audience was generally middle aged women. I knew a lot of them who freely admitted that they hadn't read a book since leaving school.