They don't understand it. By the Arthur C. Clarke rule, it's equivalent to magic. When you challenge the powerful, you are guilty purely because you did something the average unsophisticated user isn't capable of.
Madness string 56518
The truth may be puzzling. It may take some work to grapple with. It may be counterintuitive. It may contradict deeply held prejudices. It may not be consonant with what we desperately want to be true. But our preferences do not determine what's true.