It's a mask. People wear them to hide themselves. And sometimes to reveal themselves.
Madness string 38843
Do not lie, particularly to yourself, or you will undermine the process that gives you the strength to bear the tragic world. In your weakness - the consequence of your lie - you will become cruel, arrogant and vengeful. You will then serve as an 'unconscious' emissary of the agent of destruction, and work to bring about the end of time.