No-one can see the fine mesh of deceit and trickery I have woven, until they break it and the sky splits.
Words no one has ever said before... without smelling heavily of wine in an alley.
Madness string 3232
This is the reality of the Internet. Nobody has a plan. Sure, we work to build things, and they may end up in the general direction where we planned them, but everything takes on a life of its own as the mass consciousness and the consensual hallucination takes hold. The founders of anything successful describe, in retrospect, how they planned things, but the reality is that nothing ever goes according to plan.