This is straight up insanity. And worst of all it bears the confidence of insanity that lures people in.
Madness string 3107
People don't like love, they like that flittery flirty feeling. They don't love love - love is sacrificial, love is ferocious, it's not emotive. Our culture doesn't love love, it loves the idea of love. It wants the emotion without paying anything for it.