And then you have the image of a whale swimming through the woods. It is the most normal thing, slow, serene, and dark, unexplained. Simply a thing that happens.
...And in the end there's no-one left but the cat... who's washing on their grave.
Madness string 24336
This is the reality of the Internet. Nobody has a plan. Sure, we work to build things, and they may end up in the general direction where we planned them, but everything takes on a life of its own as the mass consciousness and the consensual hallucination takes hold. The founders of anything successful describe, in retrospect, how they planned things, but the reality is that nothing ever goes according to plan.