It's embarrassing when people don't realize how embarrassed they should be.
Madness string 1169
So they sat down in the dirt, and they cried, cried cried - But we whacked 'em with our shovels and they died, died, died... They said the stuff was good enough; they lied, lied lied.
It's inflicting unnecessary pain on someone because of what you think of them as a person, which is torturing them.