We call that hleping. It looks like helping, but it isn't.
Madness string 111441
There used to be a sense that if you didn't address someone with the title of their expected role it was rude and disobedient, but we need to accept that existing relationships need to be handled with respect.
It is like fighting to build an empire, and the very people you fought for - the next generation - have walked in, burned it down, and shat in the streets.