New Age crystals. That 70s mystical hippie thing about crystals having healing powers, and other stuff, but mostly rocks being a thing, heavily influenced by a wave of eastern Chakra stuff. They wanted to find out what was upsetting the bees.
Madness string 101093
It's not that the sacred is here and the profane is over there. Everything is profane if you live on the surface of it, and everything is sacred if you go into the depths of it - even your sin.